Mythic Legends

Art Direction | Visual Development on distribution | Production Strategy

My role was to translate the game’s vision into artwork that resonated with the right target audience while supporting both creative goals and business performance. Every visual decision had to serve a clear purpose, whether for in-game assets, user acquisition campaigns, cross-promotion, or storefront visibility.

Visual Communication

Creating Art That Performs

Distribution art requires a different mindset than in-game art. It needs to capture attention immediately while remaining authentic to the product. I developed visual solutions tailored to specific distribution channels, ensuring that each image was optimized for performance without losing the identity of the game.

This included planning storefront tests, sketching concepts, producing illustrations, creating paint-overs, and building mood boards that helped the team align quickly on the right direction.

The goal was simple:

What do we want players to feel before they even download the game?

Once that visual language was established, consistency became essential across the entire funnel.

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Building Visual Consistency

Creating a Unified Art Language

I developed art guidelines, templates, and visual benchmarks that helped artists understand how to apply the correct visual language across all production stages.

This ensured consistency between character art, environments, UI, VFX, animation, concept development, paid user acquisition materials, and cross-promotional campaigns.

Maintaining quality at scale requires structure. By keeping a broad overview of all assets in production, I ensured that characters were consistently designed, painted, and presented at the highest standard across every touchpoint.

Before:

After:

Production Efficiency

Creating Better Systems

As production expanded, scalability became increasingly important. I introduced a production roadmap for upcoming projects and trained the team to use it effectively, allowing departments to plan further ahead and reduce production bottlenecks.

I also restructured workflows by designing modular asset systems that allowed artwork to be reused in multiple ways, increasing efficiency without sacrificing quality.

To improve the 3D pipeline, I implemented clearer deadlines and an internal style guide that helped streamline approvals and maintain consistency throughout production.

Credits:

character & game art direction by the legendary Eran Alboher

final renders for promotional images done by amazing artists David Tonatiuh Rivera Luna & Jan Drenovec

marketing / distribution art directon & art direction on the game updates: Janez Plešnar